First of all what is a brandbook? Here is an information about it.
Brand-book is a set of visual corporate standards and regulations, instructions for practical use of corporate identity in the daily work of the company.
Soon you'll be able to get more attractive and another piece of art by Anton Baranov - JESC 2011 Brandbook. Here you can see an example of it.
Brand-book is a set of visual corporate standards and regulations, instructions for practical use of corporate identity in the daily work of the company.
So instructions, set of standards and regulations - that's the essence of a brand-book.
Components of brand-book:
1. Logo (description of a company's logo, possible options for its implementation, standards and rules for use of the logo in different situations, as well as its placement next to other logos and images).
- Dimensions (for different formats, minimum size)
- Indentation
- Major (corporate) color
- More colors
- M onochrome execution
- Inappropriate use
2. Branded font (description of the corporate font of the company and recommendations for additional options of fonts).
- Typing family (name, pattern)
- Additional font (recommendations for font options, when there is no possibility of using corporate font)
3. Business documentation (a description of standards and recommendations for registration of official documentation).
- Calling cards (personal, corporate)
- Forms (the official letterhead, orders)
- Facsimile form
- Envelopes (S4, S5, European standard)
There are also additional positions (advanced brand-book):
4. The client documentation (a description of the standards and principles of design client documentation).
- Proposal forms
- Contract forms
- Accounts
- Presentation
After this information let me introduce the brandbook of JESC 2010 by Anton Baranov. It's very attractive, interesting and I'm sure that a lot of people got it. Here are some parts of JESC 2010 brandbook :
Soon you'll be able to get more attractive and another piece of art by Anton Baranov - JESC 2011 Brandbook. Here you can see an example of it.
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